Highlight: Innovation and Technology for All

Driving the Business

In an era where technology plays a crucial role in driving business, competition as well as growth opportunities are emerging rapidly and exponentially. Various businesses are developing and applying appropriate innovations and technologies to drive their operations to reduce procedures, time, and costs, while also improving opportunities for growth.

For this reason OR has been placing importance on developing innovation and technology that considers society and the environment along with sustainable business operations. This is by ensuring the efficient application of innovations and determining new business operational process along with introducing products that meet the ultimate needs of consumers to conform with the “OR SDG” operational guidelines, making up of:

S: Small – Opportunities for the “small people” through business operations that are carried out in parallel with the improvement to the quality of life as well as the well-being of the community.

D: Diversified – Opportunities for all manners of growth through OR’s capability to become a platform for the distribution of diverse and comprehensive business opportunities with the readiness to grow together.

G: Green – Opportunities for a clean society through the promotion of all types of OR to be Green businesses so as to promote a sustainable low-carbon society.

Goals involving innovation and technology are included with OR corporate goals that are specified in the corporate performance indicators (Corporate KPI) as well as being included in the Chief Executive Officer’s KPI (CEO KPI) with details of the KPI including:

Digital Driven Organization (via Digital Platform and Digital Infrastructure)
New Business Investment

Opportunities and Challenges

Innovation and new technology emerging (Disruptive Technology) and changing consumer and stakeholder behavior play an important role in stimulating every business to adapt and create innovations to meet the needs of stakeholders. It benefits all groups to receive comfort. There are a variety of products and services. In addition, consumers are increasingly paying attention to the value of products and services. Therefore, if a business is unadaptable to this change It may affect the financial status in the future and become a risk in business operations.

Operational Strategy

OR is committed to being a Digital Driven Organization by offering digital competency training courses to employees to promote their development in this area in terms of mindset, knowledge, and skills. Also, in place are plans for various Digital Transformation operations such as constructing and improving Digital Infrastructure for business operations, the development of the Digital Platform to support Online-to-Offline (O2O) services, the use of Digital Technology to support decision-making and to improve current business operations, etc.

OR also explores opportunities, motivates, and accelerates the creation of New Business Investments that utilizes emerging innovations and new technologies, as well as creating prototypes of commercial innovations to test responses of customers as to their needs, to solve social, community and environmental problems, before expanding into new businesses.

In addition OR invests in the form of Corporate Venture Capital (CVC), both through venture capital funds and direct investments in startups, with the objective of leveraging OR’s access to various technologies and innovations that can be applied to support businesses in the current OR ecosystem or to further develop new businesses for OR in the future. This is in tandem with generating financial returns from investment at a level that allows OR’s CVC investment portfolios to maintain revolving funds for financial self-sustainability.

Long-term Targets

Outstanding Projects and Performances in 2023

xplORe Application – OR’s core digital platform

Digital to Revenue is one of OR’s key strategies. The xplORe application has been developed as OR’s core digital platform to centralize and deliver a seamless customer experience, response to the needs of modern consumers and to pass on the O2O (online-to-offline) transactions – from the online platform to stores of OR’s group and partners in the offline world, such as PTT Stations, Fit Auto, Café Amazon, Jiffy, Ohkajhu, etc. OR officially launched the xplORe application in August 2023, first with basic features and integration many OR applications tasked with delivering related experiences on xplORe such as Blue Card, Blue CONNECT, etc.and also plans to constantly develop additional features to attract interest of the platform, including further developing the potential of the existing basic features to achieve higher capabilities. Currently, xplORe is focused on reaspons the needs of customers in travel-related businesses and food & beverage businesses, as these are the business groups in which OR has expertise. In the future, the scope of services will be further expanded to cover OR’s target industry sectors, such as lifestyle, tourism, health, and beauty businesses, etc. In addition, xplORe has set a plan to focus on Data Monetization to jointly drive the Digital to Revenue strategy in OR’s big picture to achieve all the goals.

Main features of xplORe

Deals: Special discount coupons from OR-branded stores and partners
Passes: Tickets for various activities and entertainment events
Reservations: Reservations for concert tickets and restaurants from partners
Searches: Search for PTT Stations along with information on current oil prices
Missions: Participate in a variety of activities and chances to receive points or special prizes
Wallet: Electronic wallet with which to make payments at OR-affiliated stores and partner stores that supports payment in Thai QR format
Rewards: Collect Blue Card points and use them to exchange for special privileges at leading stores, transfer points, win prizes, redeem points to participate in activities or redeem for a wide array of prizes

Results and Benefits of the Project

Increase customer convenience and create a better OR engagement experience
Increase the volume of purchases via xplORe that are delivered to OR’s offline stores
More new customers who subscribe to xplORe, and make payments on both the xplORe platform and at OR’s offline stores
Leverage a new income generating channel for OR

Targets and Performances

Key Performance Indicators

Performance

2023 Targets

OR 2030 Goals

2020

2021

2022

2023

Number of consumers whose uses Digital Platform (Accumulate)

Not yet launched

0.54

million users

14 million users

*Start to launch the official application in 2023. Therefore, there is no the performance in 2020-2022

ORZON Ventures

ORZON Ventures is a venture capital fund established in cooperation between OR and “500 Global” with the objective of seeking investment opportunities in startup companies in the field of Mobility & Lifestyle with potentials both in Thailand and ASEAN countries to allow OR access to various technologies and innovations that can be used to support businesses within the current OR ecosystem, or to further develop into new businesses for OR in the future. The other intention is to help build up and promote startup businesses through support from OR with the aim that the partnerships and the development of new businesses would help support the overall entrepreneurial endeavors and the country to grow together sustainably.

This fund employs the “500 Global” team with expertise in startups as fund managers. For additional details on ORZON Ventures, visit https://www.orzon.ventures/

In 2023, ORZON Ventures has invested in additional startup businesses, namely:

Asia Pallet Express – APX is a modern transportation platform specializing in LTL (less-than-truckload) services. APX aims to build a connected road transport network in Thailand and the ASEAN region to increase transportation efficiency, reduce CO2 emissions and to reduce the number of trucks on the road in the long term. For additional details, read more at Link: APX ระดมทุน ORZON Ventures รอบ Pre-Series A มุ่งเป้าพัฒนาโซลูชันการขนส่งทางรถบรรทุก พร้อมบุกตลาด SEA (pttor.com)

SLEEK EV – Sleek EV is a leading Thai-Singaporean brand in the production of electric motorcycles that possesses a sustainable business model with affordable product prices under the “Sustainability Must Be Affordable” concept. SLEEK EV has a goal to accelerate the transition to electric vehicles in Southeast Asia, while motorcycles are considered to be vehicles that are easily accessible to consumers that can easily be converted to electricity energy. This will help to speed up the use of EVs to become more universal in Thailand.

For additional details, read more at Link

https://pttor-staging.livetubex.com/th/news_detail/ORZON-Ventures-ประกาศลงทุนใน-SLEEK-EV-ตั้งเป้า-ขยายการผลิต-ขับเคลื่อนวงการมอเตอร์ไซค์ไฟฟ้าสู่ระดับภูมิภาค (Click to read more)
OR จับมือ SLEEK EV ศึกษาโอกาสทางธุรกิจในรถจักรยานยนต์ไฟฟ้า พร้อมพัฒนาความร่วมมือการใช้ยานยนต์ไฟฟ้า ตอบโจทย์สังคม สิ่งแวดล้อม (pttor.com) (Click to read more)

Orb Orm Clinic

In 2023, OR, National Health Security Office (NHSO), and Clicknic jointly inaugurated the “Orb Orm Clinic” prototype project as a nursing and midwifery clinic in a PTT Station. This is to answer the concept of providing a new form of medical services in combination with the provision of “telemedicine” to further enhance health care services and to increase the accessibility to basic health care in the country. The first “Orb Orm Clinic” was open for service in the PTT Service Station, Nong Khaem Branch, Bangkok.

OR aspires to apply innovation and technology in the development of the country’s public health infrastructure by leveraging the strength of the PTT Station network with locations covering the entire country to raise the level of health care services. This project is also in line with OR’s strategy to expand the scope of the lifestyle business group to businesses related to health & wellness, focusing on serving holders of government-issued Gold Cards which form a large proportion of the country’s population. The program will enable Gold Card holders to be able to receive primary health care services, such as treatments of minor ailments through integrated omni-channel format, combining offline and online systems, with the cooperation of NHSO in overseeing disbursement claims and linking the disbursement information of treatment of Gold Card patients. A team of qualified doctors are also on standby to provide efficient consultations and services to patients via remote Telemedicine & Health Care platform effectively.

The project is a prototype for commercial innovation to test the responses to customer needs while helping to solve social, community, and environmental problems. It is consistent with OR’s business direction that are aimed at creating value and focused on taking care of the people, communities, and society, while also being consistent with OR’s vision of “Empowering All toward Inclusive Growth”. The aspiration is to improve the quality of life and to ensure strong and sustainable growth.

For additional details, please go to Link

“Orb Orm Clinic” Grand Opening – Line official: @clicknic